Course content

Content

Innovation and entrepreneurship;
Multidisciplinary team work (planning, goal setting, resourcing, cooperation, leadership);
Business (viability, profitability, time pressure, marketing and communication);
Opportunity spotting (opportunity identification and framing);
Client management (expectation management, process control, analysis of organizational context;
propose research/design approach, negotiate changes);
Technology (feasibility, programming, construction);
Human Values (usability, desirability, ethics);
Research (literature, experiment, analyzing and measuring).

The students should be able to:

Turn the interests and goals of the client, of society and future users, via transparent design choices, into a design artefact
Define relevant research questions, a research design for the project, including how to collect relevant data
Decide on the feasible design process that will lead to the design artefact and manage a long and complex analysis and development project
Use a scientific approach in assessing design process quality
Manage client relationships for complex innovation projects
Grasp the entrepreneurial opportunities by developing a fitting business model and a market entry strategy.
Integrate all existing design knowledge and skills for the project at hand.
Collaborate in a multidisciplinary design team directed to design an artefact as well the process that will lead to the design artefact
Recognize when new knowledge and skills are needed, find them and integrate them in the project
Name the added value of his/her discipline in a multidisciplinary design process